Job Description
The External Communications/Social Media Liaison directs the organization’s messaging to media, funders, governmental agencies and other external stakeholders, including using Social Media.
When a disaster strikes, the main functions include:
- Working closely with the Incident Commander and organizational leadership to confirm appropriate messaging to external parties.
- Updating the organization’s communication outlets.
- Managing incoming press inquiries.
Qualifications may include:
- Experience working with funders, government agencies and the press.
- Strong written and verbal communication skills.
- Experience using social media platforms in a professional capacity.
A likely staff member to fill this role may be:
- Director of Communications, Director of Development, Manager of Social Media or a similar position.
During the planning phase, the External Communications Liaison should:
- Establish protocols for communicating with organizational leadership.
- Review the External Communications Guide.
- Develop communication outlets for the organization including an emergency web page, phone number and email address.
- Register with the local emergency alert system.
